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The Cool Couple
The Cool Couple
The Cool Couple (TCC) is a Milan-based artist duo founded in late 2012 by Niccolò Benetton (b. 1986) and Simone Santilli (b. 1987). Working across disciplines, their practice explores the role of images and their power to shape and influence the world around us.
TCC is also passionate about education, believing that sharing knowledge is a matter of good karma. They teach at NABA – Nuova Accademia di Belle Arti in Milan and serve as coordinators of the BA in Visual Arts at the MADE Program.
TCC is also passionate about education, believing that sharing knowledge is a matter of good karma. They teach at NABA – Nuova Accademia di Belle Arti in Milan and serve as coordinators of the BA in Visual Arts at the MADE Program.

THE COOL COUPLE Flyin' High, 2021, video
This is a one-hour virtual flight from Milan to Rome aboard a digital aircraft, perfectly simulated within the AI-generated world of Microsoft Flight Simulator.
Flyin' High: making steady progress, reaching the peak of one’s career, or hitting a historical or symbolic high point. That’s what we’re doing. Humanity has turned the world into a massive land art project. Even carbon dioxide is flying high—it surpassed 450 ppm in 2015 and continues to rise steadily. The video invites us to reflect on the interconnections between our actions and the climate crisis, and on how deeply entangled we’ve become in the paradoxes we ourselves have created.
The amount of CO₂ consumed by the aircraft is equivalent to what’s needed to mint an NFT. In response to the pollution shared by both the web and transportation, the skies fill with turbulence, and rising temperatures slow down data exchange. Now that life and the internet are one and the same, we seem trapped in a conceptual loop between reality and its representations, searching for logic in a world whose meaning is increasingly elusive.
Flyin' High: making steady progress, reaching the peak of one’s career, or hitting a historical or symbolic high point. That’s what we’re doing. Humanity has turned the world into a massive land art project. Even carbon dioxide is flying high—it surpassed 450 ppm in 2015 and continues to rise steadily. The video invites us to reflect on the interconnections between our actions and the climate crisis, and on how deeply entangled we’ve become in the paradoxes we ourselves have created.
The amount of CO₂ consumed by the aircraft is equivalent to what’s needed to mint an NFT. In response to the pollution shared by both the web and transportation, the skies fill with turbulence, and rising temperatures slow down data exchange. Now that life and the internet are one and the same, we seem trapped in a conceptual loop between reality and its representations, searching for logic in a world whose meaning is increasingly elusive.