Where intelligence takes shape

Z!ng Experience

Zing Experience represents our way of putting into practice and making tangible the synergy that exists between various levels of intelligence, through a harmonious combination of five fundamental components: integrated, human, collaborative, project-based and business intelligence.

This network of capabilities translates into more effective, resilient, and sustainable digital systems capable of responding to the challenges of a constantly changing market.

Zing Experience was born from this vision: an environment designed to inspire, welcome, and demonstrate how Var Group's solutions enable advanced digital ecosystems. It is not an exclusive area, but a dynamic space where the interpretation and final application of solutions reflect the principles of Integrated Intelligence, highlighting how innovation can be sustainable, resilient, and driven by the synergistic interaction between human talent, collaboration, technology, and business strategy.

Discover where intelligence takes shape

Business Intelligence

It is the strategic ability to quickly adapt objectives and actions in response to market changes. This intelligence works together with others, maintaining a dynamic and evolutionary vision, and ensures responsiveness and continuous innovation to seize new opportunities and remain competitive.

An interactive experience that tests your vision of tomorrow's industry. Through a multi-level quiz, you can test your skills and find out how ready you are to face the challenges of the smart factory. Find out by measuring the level of connection between mechatronic design, manufacturing operation management, logistics, quality, and sustainability: elements that, combined with the power of data, give life to a constantly evolving digital ecosystem. In Z Factor, you win by understanding how to overcome silos, bring technologies and processes together, and transform innovation into concrete value. Take part, test your insights, and let yourself be guided on a journey where integrated intelligence is the true production model of the future: more flexible, efficient, sustainable, and data-driven. Reach the highest level in Z Factor and you will earn extra Zing Coins: a special reward for those who demonstrate a truly connected vision of the company of tomorrow. Translated with DeepL.com (free version)

It is an interactive experience aimed at retailers, in which human and artificial intelligence appear to compete against each other. The wheel of fortune will assign you the product to compare. You will receive a set of cards that define the scenario and promotional context: purchase cost, period, type of promotion, standard prices, and geographical area. With this information, you will have to indicate two optimal prices: one to maximize sales and one for margins. Using the same variables, the system will display its results in a way that allows for comparison, but enriched with useful advice. Because the integration of different types of intelligence is always an important value. Fortune favors the bold: a special reward of Zing Coin Extra will be given to those who land on the “you win” segment of the wheel.

A space designed to inspire, where the point of sale evolves into a place of connection and wonder. Retail Multimedia is the laboratory of innovation applied to display: visual, interactive and sensory technologies that transform shop windows and showrooms into experiential stages. Dynamic displays, immersive content, digital signage solutions and augmented interaction: every detail is designed to give voice to the product, to attract, excite and leave a lasting impression. Because today, selling is not enough. You need to amaze, engage and leave a mark.

Human Intelligence

It represents the talent and skills of people, which are essential for interacting, creating and innovating. It is thanks to this intelligence that human and relational value is developed, capable of successfully guiding every project.

Understanding how people's talents can be manipulated and developed is the first step towards leveraging human skills to achieve success in every project.

An interactive map that collects emotions and memories related to Zing. Through a questionnaire, our community will be able to share meaningful places and feelings, which will then be transformed into colored dots on the map according to the wheel of emotions. The result will be an emotional rainbow visible and accessible via QR Code during the event. The project stems from the desire to tell the story of Zing not with cold data, but with living stories. What will be the most represented emotion? Certainly something deeply human.

Design Intelligence

It represents the set of skills related to Artificial Intelligence and the intelligent management of physical and digital devices. It allows you to automate processes, analyse data in depth and build more modern, effective and competitive operating models.

At Var Group, we take a rigorous and responsible approach to technological innovation: while many people bandy the word “agent” about, we prefer to distinguish marketing from substance. What are often referred to as “agents” today are, in most cases, simple evolutions of RPA enhanced by generative technologies - valid tools, certainly, but ones that do not meet the internationally recognised definition of autonomous AI agents (such as that adopted by OpenAI in 2025).

We believe that true innovation lies not in the label, but in the ability to intelligently and concretely integrate platforms, systems and knowledge.

Don't search for documents: talk to us. Hyperchat interprets your requests, classifies, searches, and extracts relevant information from all types of documents, in every area of your business. A single point of access to converse with your company's information assets.

Program and assign resources and statuses in a functional and dynamic manner.

Collaborative Intelligence

Collaboration between systems and people allows information to be shared in real time and used as a driver for innovation, the development of new opportunities and growth. Collaborative intelligence aims to collect, process and share data effectively, becoming a key driver for the success and transformation of the company.

An immersive, technological and surprisingly human space. ‘Digital Presence’ is the beating heart of advanced video communication: here, technology is at the service of relationships, transforming every remote meeting into an authentic experience. The best video conferencing systems are housed in carefully designed settings, where audio-visual excellence makes you forget the screen. Every detail is designed to make you feel like you're there, wherever you are. Because distance is no barrier when presence goes digital.

The stability of your IT ecosystem depends on a hybrid model where artificial intelligence and technical expertise work together to build systems that are inherently robust, reliable, and adaptable to the challenges of today's digital landscape. From resilient design to intelligent support and advanced operational automation, the experience at The Balance Tower will allow you to understand the tangible benefits of AI integrated into application development and user support, as well as the new paradigms of AIops, thanks to a program that combines practical learning, cutting-edge technologies, and gamification.

Integrated Intelligence

We transform artificial intelligence into concrete results, integrating strategy, technology and culture.

Every journey starts with the business: we understand strategic priorities, identify high-impact use cases and build sustainable value models designed to generate measurable and lasting results.

By combining expertise in generative AI, organisational architectures, change management and in-depth knowledge of business processes, we shape scalable solutions and solid business cases. Each intervention is designed to bring competitive advantage, without ever losing sight of sustainability and the big picture.

The real value, however, comes from people.

That's why we support organisations through change, overcoming cultural and operational barriers together. Artificial intelligence thus becomes an engine of shared evolution, not just a technology to be adopted, but an opportunity to rethink the way we create.